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According to VW, size matters and the manufacturer’s new seven-seater SUV is the culmination of what they think American buyers would want in a vehicle.

Klaus Bischoff, head of VW Design said: "Size does matter, especially for families. The first designs we showed were literally too small, too compact, designed too much out of a European perspective. We had to get used to the vehicle size that's more appropriate for America. The roads are wider, the cities are bigger, and we grew into that.”

The CrossBlue concept first appeared in 2013 and it was just not large enough, so VW used it as a base to build the larger Atlas that just debuted at the Los Angeles Auto Show. A broad chrome grille and pumped up wheel arches made it look wide and imposing without overdoing it for a timeless look that won’t go out of style in two to three years.

Bischoff also stated that the “fascial expression of a car defines its character. We wanted to give the car a wide appearance, and an earnest look. It should look substantial, without looking too aggressive."

The same design theme is carried over to the lounge-like interior with an uncomplicated yet high tech instrument cluster. Comfortable three row seating is available without making the interior feel cluttered.

Currently, the Atlas is on display at the LA Auto Show and it’ll be launched next spring.

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