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Volkswagen Designer Calls The Atlas “Boring”

3734 Views 5 Replies 3 Participants Last post by  BigChuck

Volkswagen’s new crossover may not be the most exciting looking vehicle in the segment, but we weren’t expecting the automaker’s own designer to call the Atlas visually “boring”.

The Truth About Cars editor Mark Stevenson was speaking with an employee from VW at the LA Auto Show. Said employee was part of the company’s design process and when asked if the Atlas design excited him, he had this to say: “It’s boring. Of course it’s boring.”

Straight to the point, and he wasn’t pulling any punches. When asked to elaborate, he said, “That vehicle is four years old. And by that, I mean it looks four years old. It looks like a 2012 Ford whatever. It could be anything.”

Maybe it’s Atlas’ simplistic and clean design or the chunky wheel arches, but it was never meant to be and overly aggressive vehicle. Even Klaus Bischoff, head of VW Design, said that they were going for a substantial look without making it appear too aggressive.

He may not be a fan of the design, but the Atlas engine options should more than make up for it. At launch, customers can choose from two engine options: 238 horsepower 2.0-liter turbocharged four-cylinder engine, and a 280 hp VR6 3.6-liter V6 engine.

Let us know what you think of the employee’s take on the Atlas design.
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I actually don't think it looks that old... I think maybe only because it's "boxy" but I really like that. It looks like a real SUV that has character to it. It does remind me of something and I want to say Chevy but I'm not 100% sure. Nonetheless, I love the way it looks. Fits what I'm looking for aesthetically at least.
What should be questioned is what the designer wanted out of it because overall VW isn't known for flashy designs. As far as i'm concerned the Atlas has the right amount of premiumness going on (if you want to call it that) and that's all I care for in terms of design.

Any crazier in design and it will turn into cannibalization of this and the Q7 sold by Audi.
The Tiguan and Touareg haven't had flashy designs. Nor have their wagons. In terms of premiumness, I think they do fairly well. I can imagine to see the interiors fairly nicely spec'd. Based on the images of the interior that we're seeing, it looks pretty luxury. The exterior features full LEDs everywhere which is a great touch as well.
Correct and that's a good indication of the brands DNA which doesn't change that often unless they make it very clear the brand is going through an entire revamp of design.

And just like Audi, that sort of reserved styling always proved to do well.

As for the interior I just wish there was more Audi influence going on with the steering wheel:

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Something like this would have been great out of the Q7. A bit thicker, a bit more "thumb" space. Nice contour on the silver trim piece.

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