Clever commercial and most importantly its one that people will remember since some commercials go right over your head. But at the same time I have a feeling some people will suggest its inappropriate, only time will tell.
Some people will definitely say it's inappropriate but like @Bigchuck mentioned the blue pill commercials, I think those were worse. I don't find them inappropriate, I just find them odd. That being said, people now are a lot more sensitive to these things so who knows how the media takes it.
Fortunately it does't play into anything happening in the media or anything happening on a political level so it could very well fly under the radar for all we know. Instead it could have more of a positive effect than anything else with the growing family demographic this appeals to. Being newly weds watching this does make an impact.