Could not find one in the color we wanted (Kurkuma Yellow) anywhere near us (Chicago area), so we ordered. We watched the inventories on VW.com and other places for weeks, but nothing was coming our way in SEL trim & that color. The dealers around us were not willing to budge off of MSRP, even the dealer we bought a new GTI from last year. I found a dealer in the St Louis area who made a good offer, but my wife found a dealer in Bensenville IL who would go $1000 off MSRP as long as we finance. So, we'll do that, and just pay it off.
You have to catch them at the right time, as our deal on the GTI was at the end of the month - we must have put them into enough volume to qualify for a factory volume bonus or something, as we were able to get many thousands off of the MSRP that day.
They were probably thinking they'd make it up in the finance room, but we said no to financing, extended warranty, and prepaid maintenance as well. It's a crazy game.