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Every manufacturer has deals through the year. Not in a hurry looking to replace the current 2007 SUV with a new Atlas. Although price is the most important, and is there a time of year that is best for VW? Is there a time of year or a sale throughout the year that would yield the best price. In California.

Thanks
J
 

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@jkinneberg if we only new! Generally I would check the dealer and or make websites and see what is being offered. But you can usually always depend on Memorial day weekend, Independence day weekend, Labor day weekend. When I purchased mine, I use TrueCar as my baseline. Though my dealer didn't honor TrueCar price, but I did get a very similar average off MSRP per TrueCar. I believe I only got the 1000 cash back offer through VW and worked down to another 1000+ for my Premium. If I was in the military I would get another 1000 off. Not sure if this offer still exists. I believe my Premium MSRP ended up being 48,350 (Dealer MSRP was 50,750). Northern California (Folsom, Ca)
 
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